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jit

The Impact of Openness on the Market Potential of Multi-sided Platforms: A Case Study of Mobile Payment Platforms

Journal article
Jan Ondrus, Avinash Gannamaneni & Kalle Lyytinen
Journal of Information Technology, Volume 30, Issue 3, September 2015, Pages 260-275

Abstract

A multi-sided platform can only succeed if a critical mass of users can join. This is a necessary, but not sufficient, condition for a platform’s success. However, there is a limited understanding of the factors that contribute to reaching such critical mass. In this study we identify ways to determine the market potential of a platform and to reach critical mass. We particularly enrich past studies by exploring how the openness of a platform influences market potential. We examine openness at three levels – provider, technology, and user level – and ask the question: to what extent can opening (or closing) each level increase or decrease a platform’s market potential? The provider level recognizes the strategic involvement of key stakeholders that provide a platform. The technology level is concerned with the interoperability of a platform across different technologies. The user level relates to what extent a platform discriminates different segments of the customer base. On the basis of analytical modeling and theoretical analysis, we formulate four propositions concerning the effects of openness on platforms’ market potential. We illustrate the strength of propositions through a confirmatory case study, which is informed by five theoretically sampled cases. The cases illustrate cogently the effects of opening different levels of a multi-sided platform. In conclusion, we propose a decision model that can assist decision making concerning the opening of a platform to catalyze its growth.

GDN

A Foresight Support System Using MCDM Methods

Journal article
Jan Ondrus, Tung Bui, Yves Pigneur
Group Decision and Negotiation, Volume 24, Issue 2, March 2015, Pages 333-358

Abstract

In this paper, we demonstrate the design and use of a foresight support system (FSS) combining two multi-criteria decision-making (MCDM) methods. Traditionally, foresight activities involves Delphi, focus group, or Estimate–Talk–Estimate techniques to collect opinions of an expert panel. Often, these techniques are not computerized and data visualization is rudimentary. Our highly-interactive FSS solves a number of inherent issues during the data collection, analysis, and results visualization processes. Despite that MCDM methods have been recommended for technology foresight, a validation with a real field experiment was still required. To evaluate our approach and FSS, we conducted a foresight exercise for the Swiss mobile payments market. Our research confirms that the use of MCDM methods supported with a computerized tool can enhance the foresight processes and results.

Electronic Commerce Research and Applications

A Critical Review of Mobile Payment Research

Journal article
Tomi Dahlberg, Jie Guo, Jan Ondrus
Electronic Commerce Research and Applications, Volume 14, Issue 5, September-October 2015, Pages 265-284

Abstract

This article aims at assessing the progress of mobile payment research over the last 8 years. A previous literature review (Dahlberg et al. 2008b), covering articles published between 1999 and 2006, showed that the majority of research had only focused on a few topics. In order to address this issue, a research agenda was formulated to encourage researchers to explore new topics. Almost a decade later, our review reveals that researchers have continued to focus on the same topics (especially consumer adoption and technology aspects) with a limited accumulation of new knowledge and similar findings. In addition to reviewing the literature, we discuss the possible reasons for the lack of research diversity and propose new recommendations to enhance future mobile payment research.

IJAIM

Mobile Social Networking Application Viability: A Research Framework

Journal article
Chee Wei Phang, Juliana Sutanto, Chuan Hoo Tan, Jan Ondrus
International Journal of Accounting and Information Management, Volume 22, Issue 4, 2014, Pages 321 – 338

Award: Highly Commended paper in the 2015 Emerald Literati Network Awards for Excellence

– The purpose of this article is to outline a conceptual framework on mobile applications that support social interactions among users to warrant commercial viability of such applications.

– We build on the social network paradigm to propose an activity-based view on mobile application usage, and theoretically link the pertinent features of mobile social networking applications (MSNAs) to a set of measurement metrics concerning their commercial viability.

Findings

– The conceptual framework formulated highlights how MSNAs can be systematically designed and deployed to ensure their commercial viability.

– A pertinent set of features that support social networking among the users, and their plausible mechanisms in facilitating the commercial viability of MSNAs, are explicated. This facilitates future research endeavours in systematically investigating the emerging form of mobile applications. The limitation lies in a lack of empirical data to validate the formulated propositions, which is beyond the scope of this paper and is directed for future research.

– A coherent set of measurement metrics are put forward for practitioners to measure the commercial viability of an MSNA. Also theoretically based insights are derived for how they can better derive commercial values from the emerging form of mobile applications.

– Most relevant previous research has focused either on the MSNAs’ technical design aspects or user behavioural issues. This research ties up the themes on technical design, user behaviour and business consideration in formulating a research framework for assessing the commercial viability of MSNAs.

 

tani

Mobile Application Market: A Developer’s Perspective

Journal article
Adrian Holzer, Jan Ondrus
Telematics & Informatics, Volume 28, Issue 1, 2011, Pages 22-31

Abstract

Major software companies, such as Apple and Google, are disturbing the relatively safe and established actors of the mobile application business. These newcomers have caused significant structural changes in the market by imposing and enforcing their own rules for the future of mobile application developments. The implications of these changes do not only concern the mobile network operators and mobile phone manufacturers but also bring additional opportunities and constraints for current mobile application developers. Therefore, developers need to assess what their options are and how they can take advantage of these current trends. In this paper, we take a developer’s perspective in order to explore how the identified trends will impact the mobile application development markets. Our preliminary analysis leads us to suggest eight propositions which summarize our findings and can be the starting points for future empirical research.

IJeC

Mapping the Need for Mobile Collaboration Technologies: A Fit Perspective

Journal article
Saonee Sarker, Damon Campbell, Jan Ondrus, Joe Valacich
International Journal of E-Collaboration, Volume 6, Issue 4, 2010, Pages 32-53, 2010.

Abstract

With the growing popularity of mobile technologies and the increasing use of groups within organizations, it is important to understand the collaboration contexts where mobile collaboration technologies (MCTs) are essential. This is especially critical given the high cost associated with the acquisition and implementation of MCTs and the need to make an informed decision regarding the appropriateness of MCTs. In this paper, the authors address this issue by first drawing on real life-based collaboration scenarios and examining the technology requirements of groups; second, comparing the features offered by MCTs with those of FTF and two types of CMCTs; third, proposing a collaboration environment-technology fit perspective in realizing optimal usage of a collaboration technology; and fourth, creating the Group Collaboration Technology Repertoire Grid, which maps the “ideal” collaboration technology(s) repertoire for each type of collaboration environment. The grid highlights the collaboration environments that would need MCTs and provides managers or organizational group leaders the ability to map their collaboration environments into a specific category and thus more easily decide on the particular collaboration technology repertoire that would be most beneficial.

iseb

Near Field Communication: An Assessment for Future Payment Systems

Journal article
Jan Ondrus, Yves Pigneur
Information Systems and E-Business Management, Volume 7, Issue 3, 2009, Pages 347‑361

Abstract

In this paper, we present an assessment of near field communication (NFC) in the context of a payment market. During these past years, we have been witnessing a number of mobile payment trials based on NFC. Early experiences are already quite encouraging and many expect NFC to become a highly efficient and effective technology for mobile payments. The objective of our research is to evaluate in a systematic manner the potential of NFC as an upcoming technology for mobile payments. In order to ensure the rigor of our research, we used a formal and structured approach based on multi-actor multi-criteria methods. Our research provides one of the first assessment of NFC and a realistic picture of the current Swiss situation as we involved numerous mobile payment experts. Our findings show that Swiss industry experts are quite enthusiastic about the future of NFC.

Electronic Commerce Research and Applications

Past, Present and Future of Mobile Payments Research: A Literature Review

Journal article
Tomi Dahlberg, Niina Mallat, Jan Ondrus & Agnieska Zmijewska
Electronic Commerce Research and Applications, Volume 7, Issue 2, 2008, Pages 165-181

Abstract

The mobile payment services markets are currently under transition with a history of numerous tried and failed solutions, and a future of promising but yet uncertain possibilities with potential new technology innovations. At this point of the development, we take a look at the current state of the mobile payment services market from a literature review perspective. We review prior literature on mobile payments, analyze the various factors that impact mobile payment services markets, and suggest directions for future research in this still emerging field. To facilitate the analysis of literature, we propose a framework of four contingency and five competitive force factors, and organize the mobile payment research under the proposed framework. Consumer perspective of mobile payments as well as technical security and trust are best covered by contemporary research. The impacts of social and cultural factors on mobile payments, as well as comparisons between mobile and traditional payment services are entirely uninvestigated issues. Most of the factors outlined by the framework have been addressed by exploratory and early phase studies.

Electronic Markets

Cross-industry Preferences for Development of Mobile Payments in Switzerland

Journal article
Jan Ondrus, Yves Pigneur
Electronic Markets – The International Journal, Volume 17, Issue 2, 2007, Pages 142-152

Abstract

In this paper we present a study that unveils the technological and organizational preferences of various industries for mobile payment developments in Switzerland. Despite the expected success, mobile payments remain at an early stage of development in most countries. At this point, there is a real need for better understanding of the factors hindering the deployment of mobile payments. We conducted several series of interviews involving key Swiss experts to elicit the preferences of the different industries involved in the mobile payment market. The findings indicate that card‐based solutions are still preferred to mobile phone‐based solutions from an industry point of view. However, in terms of industrial settings, the situation is not as clear for determining the dominant actors who would lead mobile payments solutions in the future. At this stage, this study already reveals some weak market signals concerning the future developments of mobile payments in Switzerland.

Electronic Commerce Research and Applications

Towards A Holistic Analysis of Mobile Payments: A Multiple Perspectives Approach

Journal article
Jan Ondrus, Yves Pigneur
Electronic Commerce Research and Applications, Volume 5, Issue 3, Pages 246-257, 2006.

ABSTRACT

As mobile technologies and services are in constant evolution, many speculate on whether or not mobile payments will be a killer application for mobile commerce. To have a better understanding of the market,there is a need to analyze not only the technology but also the different actors that are involved. For this purpose, we propose to conduct two disruption analyses to draw the disruptiveness profile of mobile payment solutions compared to other payment instruments. Then, we try to discover what factors have hindered the technical and commercial development by using a DSS based on a multi-criteria decision making method called Electre I.