Assistant Professor at ESSEC Business School
Motorola Sparrow: A multi-functional mobile phone that acts as a mobile point of sale device. Besides its telephony features, the Sparrow comprises a credit card reader, a scanner, and more importantly RFID connectivity. Is this the future of retail store checkout we have been dreaming of?
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Paper is available online.
Paper accepted for publication in ISeB.
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Some analysts think that there might be a shift to mobile phones for advanced payments.
Some time ago, several colleagues and I discussed that it was about time that a literature review of mobile payment research was written. All of us were quite active in doing research in this field. But this review was still missing as the body of knowledge about mobile payments was growing… It has just been officially published by Elsevier.
Niina Mallat and Tomi Dalhberg from Helsinki School of Economics, Agnieska Zmijewska from University of Technology, Sydney, and I decided to review research published in major publisher databases and international conferences (criteria of inclusion are described in our paper). We selected 73 academic papers, which we classified using the framework below.
In summary, we found that most research has focused on consumers and technological aspects of mobile payments. Interestingly there are still many issues that were quite unexplored. This should encourage researchers to continue doing and diversifying academic work in this field.
Our paper might be useful for people who are doing or want to start research in mobile payments. A literature review is always handy when looking for references and previous research.
A first version of the paper has been presented at the Helsinki Mobility Roundtable in June 2006. Later, an extended and improved version was submitted to the journal Electronic Commerce Research and Applications.
A special section “Research Advances for the Mobile Payments Arena” (Summer 2008) was edited by S. Karnouskos, R.J. Kauffman, E. Lawrence and K. Pousttchi. Five other papers were also published in this issue.
If you have any comments or questions about our paper or the topic, feel free to contact me.
To download a draft of the paper: PDF
If you have access to Science Direct (original paper): PDF
Note: Here is the citation of the paper:
Tomi Dahlberg, Niina Mallat, Jan Ondrus & Agnieska Zmijewska, “Past, present and future of mobile payments research: A literature review”. Electronic Commerce Research and Applications,Volume 7, Issue 2, Summer 2008, Pages 165-181, 2008.
Under the name of Motorola Sparrow, the designer Rinat Aruh pushes the concept of mobile point of sale (MPOS) a little further. The mobile phone is not only used for voice calls and traditional services. It combines a scanner, a point of sale system, and a credit card reader…. all of this with a touchscreen and touch-sensitive areas to access functionalities.
This RFID-enabled mobile phone aims at enhancing the purchasing experience of consumers in retail stores. Instead of queuing to pay, the device can be used to check out without going to the cash register. In other words, consumers will scan and pay their goods just with interacting with the Sparrow.
For sure, this concept is very attractive. But… Wait a minute. Would consumers buy a dedicated device just for enhancing their purchase experience in a retail store? Probably not…
Nevertheless, this concept is going in the right direction. Lots of experts see mobile phones becoming payment terminals. A good design should improve the convenience of payments… and not the opposite. Sparrow’s simplicity supports this objective.
Source: Yanko
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Jan Ondrus, Ph.D. Dept. of Information Systems ESSEC Business School Av. Bernard Hirsch 95105 Cergy Pontoise France My ESSEC homepage |
Business Model Design and InnovationJan Ondrus is at home in Paris and has planned trips to:
